Navy Brand
What Will You Bring?
For many, the Navy is the great unknown. Our audience cannot see themselves in what seems to be a rigid and very traditional environment. The challenge for us was to showcase the true essence of what it is like to be in the Navy.
At it's core, the Navy are it's people.
The campaign demonstrated how people’s skills and interests can be turned into something more, with rewarding and empowering messaging to encourage people to realise their goals and discover new possibilities in the Navy.
Results
- 50,432 unique views of the Brand page during campaign activity
- 22.87% increase in average session duration on Navy pages
- 13.36% increase in completed applications
- Higher than average enquiry rates.
