White Claw Hard Seltzer

Let’s White Claw

After runaway success in the US, it was time for White Claw to introduce itself to the rest of the world.

‘Let’s White Claw’ was the brand’s first ever global campaign that was created to celebrate the fans who helped get the brand to where it is today.

This campaign brought to life the pure, uncomplicated fun that embodies the brand, all while educating everyone outside of the US on what a ‘hard seltzer’ is.

White Claw became the top selling hard seltzer in all key market after successful launches in UK, Ireland, Australia, Netherlands, Sweden, Switzerland, Austria, Belgium, Finland and Germany.