Tanqueray No. TEN

Make It A TEN

An absolute icon in the world of mixology. The gold-standard martini gin. So when tasked to relaunch this giant, we flipped the camera – shifting focus away from the drinkers and putting No. TEN back into the hands of the makers.

From brand strategy to global activation – every channel imbues the spirit of making, featuring the words and marks of the artisans themselves.

No. TEN is head and shoulders above the rest. From the iconic seal to the citrus juicer base, we glorified the bottle every opportunity we got.

Launch activity included partnerships with Alessi, Meritalia, and Kartell at Milan Design Week and residencies at world class bars across the globe. With ongoing amplification of the brand expression across Social, Digital, Film, PR, D/OOH and Global Retail Travel.