Tanqueray

Let’s Live Magnificently

In the backdrop of major post-pandemic cultural change we were tasked with re-establishing the brand’s iconic status within gin.

Our ‘Let’s Live Magnificently’ global campaign invites people to make the moment, right now, as special as it can be by embracing the mindset of magnificence and sparking their imagination to elevate their everyday.

Results

• Sales growth of 7% (UK/EU) and 5% (LATAM) in 2023